About me

I am a qualified Life Coach, NLP Practitioner, Emotional Intelligence Certified Consultant, and Landmark Forum graduate with a degree in Psychology.

But the most important qualification of all has been my own life story.

From humble beginnings, growing up in a socio-economically deprived town (that's fancy talk for 'council estate') in the West Midlands, England, I spent most of my adulthood studying psychology and self-development, through both education and personal experience. I combine my qualifications, passion and experience to inspire and develop others with excellent results.

Famous for: always being seen in a pair of pointy-toe stilettos, Yes-Adventures (think Danny Wallace), and Magic Beans (aka. my best friends).


My story

 

 

A few of my favourite things: 

 

CrossFit

Trance and deep house music

Sunshine

Travelling the world

Street photography

People who own their lives and live it on their own terms

Dogs

Almond butter (I eat it straight out of the jar)

Vegan food

 

 

Interesting facts about me:

 

I was given the spelling 'Amy' at birth, but changed it via Deed Poll to 'Aimee' when I was 21

I love motivational quotes and one always seems to spring to mind when I'm coaching

I was once officially deported from India by their Immigration

I have no shame in asking a waiter in a bar to make me a decaf espresso martini

The second-most expensive thing I own is a pair of stiletto heels (RRP £850)

The 'C' stands for Charlene

I've always been a high achiever. Straight As at GCSE and A-Level, 1st class honours degree at university - I was bound for success. Or so I thought, until I moved to London to follow the boyfriend I was with at the time. My friends from uni had all landed jobs in top corporate companies and seemingly knew where they were going with their careers... but I didn't. No-one had prepared me for what life was going to be like after education. 

I was searching for whatever it was that I was going to be: a psychologist, a HR consultant, a this, a that. Because you know, that's what everyone did: they graduated, fell into a job as something, got drunk on Friday's and had the same 'how was your weekend?' small talk on Monday's, got married, then they turned 40 and wondered what they'd spent the last 20 years doing with their life.

Then my relationship ended, and at the time, my relationship was everything. I didn't have hobbies, I didn't know many people in London, I didn't even have a solid career plan to get absorbed in. I was alone, in a big city, at the bottom of a career ladder, with no clue what to do next.

I was also shy, and I found it impossible to start conversations with people I didn't know. I had friends who'd go travelling around the world by themselves and I was amazed, "because I could never do that" .

And I doubted myself, big time. I had no clue about how I'd get to have the successful career I was supposedly destined for, and I was in total awe of people who were running their own business, because "I couldn’t ever do that, either." What on earth did I know about running a business? What possibly could I, a working class girl from Walsall, offer to anyone?!

But at the age of 22, I had my first existential crisis: "Is this REALLY all there is to life?!" I figured not, but I knew that if I wanted to discover it, it was ME that needed to change.

I somehow realised that the only difference between me and the people who were doing these inspiring things was the stories I was telling myself about what I could and could not achieve. So I forced myself to join a sports club to meet new people and make friends. Then I forced myself out of my comfort zone some more: I took 2 years out of London, firstly to go travelling in a foreign country by myself, in order to really develop my independence and put myself out there, and then to work on cruise ships, where I got to experience life in a totally different way to what society had tried to determine for me. It was both one of the best but also most difficult times of my life. The ship became my work, my gym, my bar, my canteen, my everything - only for it to become nothing when you signed off 6 months later. There were no such things as weekends or day's off. My only personal space became a shared cabin. Meaningful relationships were both formed and lost within days. I had fun but I also cried often. I met people I loved and people I couldn't understand. Sometimes it was the same person. At times, I completely failed to recognise who I was, and to make things worse, I started feeling 'behind' all my friends who'd got "proper jobs" earning good money.

But I also learnt a LOT about the person I wanted to be. I wanted to have ownership over the way I lived my life; I wanted to have a successful career and impact on the world; I wanted to easily meet and connect with people. Previously I thought all this to be impossible, but by going travelling, I PROVED to myself that I am capable of being the person I wanted to be, if only I changed my thinking.

I was also becoming more and more convinced that conventional 9-5 employment wasn't ever going to appeal to me. I just never seemed to 'fit-in' with the office crowd. So I turned to my next 'impossibility' of working for myself. I quit the ships and moved back to London, trained as a coach, and started my business

And so began the next major difficult-but-amazing journey of my life. I had to re-write a huge "I'm not good enough" story that I'd got going on in my head that was holding me back. One that I'd completely made up based on stuff that happened when I was a kid. (The problem is, we are meaning-making machines that try to make sense out of everything, even at 6 years old. But at 6 years old, we tend to get those meanings wrong. We make them personal, about us, then we carry this throughout our lives and BLAME the thing that happened to us or the person who "made" us feel that way). I guarantee this will be showing up in your life and you're not even aware of it. 

But anyway, I did some major DEEP work by being coached myself (and I still have a coach today, because I know it's essential to helping me create a great life I love), and I managed to overcome my doubts and stupid stories. I became aware of my blind spots, and the filters of my mind that were causing me to see myself a certain way. I stopped procrastinating because of fear. I stopped holding myself back. I started believing in myself. And I truly became the person I wanted to be.

As for relationships, well I've had quite a few. I've been heart-broken, and I've been the heart-breaker. I started to see how my "not good enough" story was showing up here too. When I was with someone I really loved, I didn't feel worthy. But it also once caused me to settle for someone I didn't really love, because I didn't think I was good enough to get someone I did. Again, coaching helped me get over that, and now I don't settle for anything less than great, in any area of my life. 

So what I'm saying is: I know what it's like to be human. To have hopes, dreams, fears, emotions, beliefs that hinder you, people that hurt you, people that love you, bigger goals, good days, bad days, to feel not good enough and everything else that comes with it. And you know, despite the ups and downs, I truly love my life. I love the times I've been sat crying with a broken heart as much as I love the times I've cried with laughter and love. ALL emotions are important, and if you didn't experience sadness you wouldn't experience happiness. We need to learn to ACCEPT our feelings and the angst we experience instead of always resisting it. There are days when I look up at the stars, or the sky, and consider what a miracle it is to be alive, aware that one day, I won't be. And it gives me a huge drive to really make the most of it. Ups and downs included.  


My mission

So my mission is to help others become present to the beauty of being alive much like I am, to empower them to embrace the experience of being human, so they can make the most out of life and live it to the full.